Most executives developing their business raise questions on the issues essential to make effective and successful business decisions. In collaboration with professional researchers’ team you will find those answers a lot easier and facilitate the decision – making process:
How to elevate customers’ loyalty and retain the clients?
The research will help to understand what is essential and important to your customer, measure the level of his/ her commitment to your product or brand. What determines commitment and loyalty? Compiled information will help making the effective decisions on elevating customer’s emotional and rational loyalty for the brand, product and facilitate formulating guidelines for communication strategy.
Recommended research methods:
Brand Commitment
PrefTrail
Net Promoter Score (NPS)
Surveys
Focused group discussion
Modified FGD
Ethnographical interview
How to strengthen the brand? How to measure the awareness and apprehension of your product/brand?
Market research unfolds the awareness of your product/brand in the market. How do consumers and non-consumers apprehend it, what are the ascribed or distinguished advantages and disadvantages of your product/ brand? This information is valuable for further development of brand image and communication strategy, which will help not only to retain existing customers but to attract new clients as well.
Recommended research methods:
Brand Commitment
PrefTrail
Net Promoter Score (NPS)
Surveys
Focused group discussion
Modified FGD
Ethnographical interview
Understanding the profile, needs and expectations of your existing and potential customers will help you make the successful decisions on the appropriate communication channels as well as formulating the communication strategy guidelines.
Recommended research methods:
Brand Commitment
PrefTrail
Net Promoter Score (NPS)
Surveys
Focused group discussion
Modified FGD
Ethnographical interview
What and why does the customer like? Is the customer satisfied?
Understanding what and why your and your competitors’ customers like and appreciate will help creating and launching a new or developing an existing product / service in a way that would best satisfy the customers’ expectations, emotional and rational needs and therefore contribute to your company’s success.
Recommended research methods:
Brand Commitment
PrefTrail
Net Promoter Score (NPS)
Surveys
Focused group discussion
Modified FGD
What do expect business partners?...
You will find out how business partners evaluate you and your rivals also will see motives and reasons of their choice, that will help you to create new and the same time to improve present goods/services in a way of best fitting expectations of your partners.
Recommended research methods:
Brand Commitment
Surveys
Mystery shopper / calls
In-depth / structured interviews
Where are you compared to your competitors? Positioning of your brand.
During the research we will find out the present and desirable brand’s position compared to your competitors in the market, which is influenced by both emotional and rational factors.
This information is the foundation for planning the further steps for establishing your brand’s position in a desired direction.
Recommended research methods:
How appropriate is the newly developed package? How will the customer accept it?
The research results will make clear if the new product package is functionally appropriate, how it is evaluated compared to the competitors’ packages, what are its advantages and disadvantages, how suitable it is for the product and corresponds to consumer’s needs.
Acquiring such data will help you modify the package so that it would correspond to consumer’s expectations.
Recommended research methods:
AdWise
Surveys
In-hall (CLT) tests
In-home tests
Focused group discussion
Modified FGD
In-depth / structured interviews
Ethnographical interview
Will you succeed to realize the blue oceans strategy with the newly developed product?
The research will help you find out if there is a need for the newly developed product, if the market has any substitutes for this new product, and if so – what are their advantages and disadvantages compared to the new concept.
This information will enable you to develop your product and its added value, so it would become a unique innovation satisfying the demand and expectations of the market.
Recommended research methods:
Brand Commitment
PrefTrail
PrefTrail Pharm
Net Promoter Score (NPS)
Van Westendorp price sensitivity test (PSM)
Mystery shopper / calls
Focused group discussion
What is essential to know before launching a new product in the market?
In order to make the introduction of the new product successful it is worth knowing the preliminary market’s capacity, the evaluation of the product by potential consumers: are consumers ready for the product, what benefit of the product is expected, what are the possible product consuming situations, which communication channels and ways of communication would be most effective. It is worth to collect the information on the competitors, perception and positioning of the similar products.
The information collected will not only help you to make the guidelines for your communication strategy, but will also point directions for a competitive strategy and positioning.
Recommended research methods:
Brand Commitment
PrefTrail
PrefTrail Pharm
Surveys
Secondary data analysis
Focused group discussion
Modified FGD
In-depth / structured interviews
Ethnographical interview
Will the developed communication strategy achieve its goals?
During the research we will help you find out how your and competitors’ customers evaluate the developed company communication strategy, how comprehensive and acceptable it is, what are its advantages, will it correspond to the consumers’ needs and attract new consumers.
Information, obtained during the research will point the communication strategy’s elements that should be developed or modified.
Recommended research methods:
AdWise
Surveys
In-hall (CLT) tests
In-home tests
Focused group discussion
Modified FGD
In-depth / structured interviews
Ethnographical interview
The research will help to find out if and how your company’s employees follow the company’s customer service standards. The situations, where your employees lack competence or motivation will be pointed out.
The research results will identify training spheres that need to be invested in and help you decide what motivation scheme is to be chosen, that would ensure your employees follow company’s client service quality standards and warrant client’s satisfaction.
Recommended research methods:
What loyalty/motivation/training system should be introduced to the company’s employees?
Recommended research methods:
Do you have any questions? Our specialists are ready to help You.
Contact us: +370 5 2691247
Or send us your question.
