Methods

They are carried out when target group is difficult to reach using the telephone, internet or when the analysis goal is to perform a representative survey in Lithuania (in the countries, where telephone and Internet permeability is sufficient to perform representative survey, surveys are carried out using both telephone and Internet). As well this is a method of choice when the survey is difficult, long and includes additional material (e.g. cards, visual material).
RAIT Omnibus is performed using the face to face interview.

These are the surveys of choice when the group is easily approachable (e.g. business executives, doctors, company clients etc.), also when the survey is not long and there is no need for the use of visual material. Citizens are also surveyed via telephone using the quota sampling. RAIT B2BCatibus, BPGCatibus carried out via telephone.

They are carried out when there is a particular target group, which uses and can be reached by Internet, or is a visitor of specific portal or website. For Internet surveys we can also use panels (interactive database of respondents, who previously have agreed to participate in various surveys).

In-hall tests are those of choice when it is desired to choose the most preferable taste, form, package to the final customer or even an idea from already made-up conceptions. During the in-hall test the respondents are testing (tasting, touching, watching, trying, using etc.) and evaluating the products according to the previously determined criteria.

The blind test is used during in-hall tests with a purpose to evaluate the features and qualities of a product without seeing the original package or distinguishable features of the product or brand that could make impact on the evaluation. Blind test can be used when evaluating products, packages, advertisements and etc.

In-home test is used as one of the research stages, when a product is tested at home - like conditions. In-home tests are chosen seeking to evaluate the product in the familiar environment and everyday situations. The research principles applied may resemble those of in – hall and blind test. The main differences follow: consumer at home in natural surrounding may treat with a product in a way as ordinary, that is why during this research it is possible additionaly obtain and daily consumer‘s acting using appropriate product. Other important In home test aspect is possibility to leave product for the consumer for a longer term in this way to give possibility to use it and evaluate it in different daiky situations. In these cases there are prepared 2 stages of the test: respondents are interviewed before leaving product and after testing period.

This method is developed for testing the work effectiveness of personnel directly communicating with and attending to customers. During the test researchers are imitating a real customer’s behavior, analyzing pros and cons of the presented services. The effectiveness of analyzed services is evaluated according to the previously determined company service standards.

It is an organized discussion in a specially recruited group of individuals, using additional technical tools and specifically adapted software (Perception Analyzer©). During the discussion the researched material is presented to the participants and the opinions and spontaneous evaluations are recorded using technical tools.

It is a tool of interactive communication, enabling the mFGD moderator to constantly and expeditiously receive straightforward, non-influenced and personal feedback from the participants of the discussion. Special manually operated wireless controllers and specialized software are used for the collection and evaluation of data. This tool enables to: - Avoid subject interpretation of data - Get the answers to all the questions and avoid missing questions, which often occurs in questionnaires - Trace the spontaneous respondent’ answers, maximizing the reality of the situation, when a respondent is watching the trial material in familiar surroundings.

During mFGD the attention is focused more on testing the expressions of existing ideas, while during FGD more attention is concentrated on tracing new ideas on tested material. During mFGD the potential for discussion is decreased – the profound and thorough discussion is difficult to conceive because of the bigger participants’ number (more than 12).

- Anonymous answering helps to avoid the influence of individual mFGD group participants on other group members’ opinion.

- During mFGD we achieve more intensive data collection.

- mFGD group can be increased to 20 individuals.

- Visual and/or sound material analysis is more detailed and spontaneous.

- It allows obtaining more accurate answers to the questions, that respondents would answer reluctantly during a discussion. >What is commonly analyzed with the help of mFGD, using PA?

- Advertizing (ideas, “drafts”, slogans) - Product packages - TV shows - New product ideas

It is a research performed at respondent’s premises (in common surroundings), unfolding and tracing his lifestyle, purchasing and consumption habits, associations and phrases, coherent to product/brand, particular consumption culture and typical situations as well as many other qualitative parameters. One or several house residents may participate in the test.

The goal of this method is to explore rational and emotional behavioral models, to find out the opinion of existing/potential clients, as well as their expectations and needs concerning particular product/brand.

Miscellaneous information is obtained through this method not limiting to the verbal information (key words, phrases, habits, attitudes etc.), the surrounding artifacts and their exhibition are considered, the respondents’ life rituals, acquired and intercepted values are traced. According to collected data the communication and competition strategy guidelines are generated.

This data compilation method is chosen for market analysis. Various statistical data, indicators, data from previous analyses is collected according to the analysis goals, their evaluation is performed, findings and conclusions are generated.