Unique solutions

RAIT team performs researches, using unique solutions for the international and local markets:
 

• Prosumers, helping our client get to the future first
  In collaboration with the communications group Big Idea and the application of the methodology used by EURO RSCG, RAIT developed a Prosumer panel , which provides access to approx. 1000 opinions of Prosumers - market future shapers. Prosumers can be found across the globe. Generally about 15–25% of consumers can be defined as Prosumers. According to our study, in Lithuania about 8% of internet users are Prosumers.
  

  Who are Prosumers?

  • The new breed of consumer that is more marketing savvy and demanding.
  • Proactive in seeking out information and opinions.
  • Active in sharing their views and experiences with others.
  • Ahead-of-the-curve in their attitudes and behaviour.
  • So, Prosumers will tell you today what people will want tomorrow!

  The ultimate influentials

  Are Prosumers the same as early adopters? 20-30% of Prosumers are also early adopters. But early adopters have only one thing in common with Prosumers: both are the first ones to try out new products and services. On the other hand, early adopters are not interactive, they do not share information. Prosumers enjoy sharing their views and are powerful word-of-mouth agents and therefore are very valuable to businesses and brands.

  Why talk to Prosumers?

  • Prosumers are vital in understanding how today's consumers of any industry/category or product will act in the future. Prosumers predict what consumers will think, feel, say, or buy in the next 6-18 months.
  • They are key in new product development and idea testing. .
  • They can be used for measuring future potential and help us understand what’s next:
    • What market sectors/categories have the most future potential?
    • Which brands have the most potential for future growth?
    • Which consumer segments have most potential?
    • How consumer needs and wants will look like in the future?

  How can Prosumers be helpful to your business?

  • Manufacturing/Services: development of new products, services, strategic decision making.
  • Advertising Agency: creation and development of more effective communication strategies.
  • Media Agency: more effective selection of brand communication channels.
  • PR: effective communication with the opinion leaders.

  Use Prosumers in Qual & Quant

  • Focus groups when you need a two way dialog, perfect for idea and insight generation.
  • In-depth & ethnographic interviews that usually take place in the respondent’s natural environment (e.g. in home with moms or at a bar with beer drinkers), ideal for rich insight.
  • Online panels ideal for tracking with a consistent group of respondents, valuable in exploring category issues, concept/ad testing and identifying new trends, brand positioning or brand image studies.
  • Innovation sessions – in addition to client and ad agency personnel Prosumers can be incorporated in ideation process, where you allow Prosumers to do thinking for you.

  Thanks to RAIT developed Prosumer panel, you can reach Prosumers and use their insights at a very reasonable cost. Prosumer studies can be set up as trackers, ah hoc projects or even incorporated into current studies for a small piece of your marketing budget.

  * RAIT Prosumer panel is developed working with a major online panel provider in the Baltic States.

   

• Brandjobs©

  Since autumn 2009 RAIT has exclusive rights in the Baltic States to offer their clients the fourth generation brand positioning and segmentation methodology Brandjobs©*. Brandjobs© methodology was developed by RAIT partners and consultants Robert Nises and Fredrik Berggren, who were awarded the “Market Researchers of the Year”-prize at the annual Swedish Market Research Day in 2008.

  „The problem“
  The consumer does not behave as he says, he does not say what he thinks and he does not think what he feels

  David Ogilvy
   

  Market research methodology Brandjobs © is based on a personality psychology theory - a new holistic brand image analysis, which includes both rational and emotional aspects of a brand image. It is a new generation methodology that uses projective tools (integrating qualitative and quantitative data collection methods), which not only reveal in depth consumer opinion about the brand, but also allow to segment based on rational and emotional needs.

  Brandjobs © is a solution, which helps to gain a better understanding of consumers by measuring and evaluating the subtle emotional drivers that influence the brand choice and may be key for differenciation. Brandjobs © methodology uniqueness is that it allows to adapt research instruments for each respondent individually (with the help of questionnaire microvalidation), which makes the analysis more closer to the ”truth” and helps to identify the most subtle personal motivators of brand choice and brand perception.

  How can Brandjobs© help your brand?

  • By using a variety of different projective techniques, Brandjobs© will dig deeper and reveal all vital dimensions of the brand
  • Brandjobs© will help you understand the consumers deepest needs and subconscious perceptions - and to segment the market according to the true needs and wants
  • Brandjobs© will offer an easy-to- grasp view of how brands are positioned. An intuitive illustration of a complex reality
  • Brandjobs© can be used for tactical testing to safeguard that all communication is aligned with, and supportive of, and overarching brand strategy.

  RAIT is pleased to offer you this all encompassing brand methodology Brandjobs©, which has been successfully applied not only in the Baltics, but in the U.S., Sweden, Finland, Norway, Denmark, Poland, Germany, South Korea.

  * The methodology developed at the Nordic Brand Academy in Stockholm University in 2006-2007 and is based on brand personality metrics according to Costa and McCrae five-factor model. There are two similar but conceptually different models of five factors of personality, although the majority of psychologists are used interchangeably: P. T. Costa, R. R. McCrae The Ocean Model, and L. Goldberg The Big Five.

   

• Brand Commitment – for the product / brand research
  You have a lot of users, but do not know whether they are loyal to you or not? Your sales are not stable - it rises, it falls - why is it like that? Do your customers choose your competitors' products? If so, why and what competitors?
  

  Brand Commitment research of attachment to the trademark will help you to answer these questions.

  RAIT in the year 2005 implemented the international market research methodologies. This is a Brand Commitment - commitment to the brand study and Adwise technique, which helps to evaluate the effectiveness of marketing campaigns.

  Brand Commitment model helps:

  • Set the commitment to the brand level
  • Find a suitable communication strategy:
    - How the trademark, the communication and image is liked or disliked by the consumers
    - Loyal Consumers’ Behavior
    - How to communicate with them
  • Focus on the brand potential:
    - For whom the trademark could be attractive
    - How to attract these people
    - What they like
  • Which brands create the biggest risk for surveyed brand
  • The reason for this danger
  • Identify the factors that strengthened links with your competitors or trademark
  • The long-term monitoring will help identify possible future challenges and threats associated with commitment to the brand

  Brand Commitment model also connects the image survey, so it could be analyzed and compared to the trademark image in the different categories of users and non-users. You can highlight the brand image characteristics that are important for committed consumers and prone to risk consumers. It is also possible to determine which properties are assigned for competitive trademarks.

• AdWise – for the pre- and post-test advertising research
  Adwise methodology for the advertisements, storyboards and testing records. It could be used for completed advertisement, also for composing commercial advertising. Adwise methodology – is a comprehensive advertising testing, which covers both qualitative and quantitative analysis of commercial advertising.
  

  Adwise method allows to evaluate:
  1. Commercial advertising impact on the success or failure
  2. Strengths and weaknesses of the advertising
  3. What aspects of advertising affects people, what does not
  4. What should be the correct communication with consumers, that the advertising would be effective

  Adwise survey results help illustrate what are the strengths and weaknesses of advertising, as well how viewers are distributed under 4 isolated groups. It is also possible to analyze what are the main factors in advertising, which are the most or least motivating people.

• Human Resource Analysis (HRA) – for the employee research
  The employee's performance depends not only on his job, but also on the commitment to work and the employer. Depending on the employee loyalty is easier to predict the future behavior of employees.
  

  Human Resource Analysis (HRA) is:

  • Independent employees’ view;
  • Information about employees satisfaction and loyalty;
  • Full employees motivation recognition;
  • Information helping to lead different groups of employees;
  • The ways to increase employee loyalty.

   

  Human Resource Analysis (HRA) is designed in accordance with the analysis need and the purpose of which is to reveal and understand the entire enterprise environment. The method allows classify employees to the types of segments that describe their loyalty to the company, which employs, and the work they perform. Under the commitment to the company and the work there are several types of employees: careerists, leaders, “fellow traveler” and loyal ones.

  Our created HRA decision in a new market environment applies the globally accepted methods. In each case, HRA provides reliable results and professionally guarantees exclusively anonymity for all participants.

• PrefTrail - for the product / brand research
  PrefTrail is a survey instrument to assess the effectiveness of sales and marketing success in competitive markets. This instrument measures the market research and marketing dynamics, based on the user's choice structure.
  

  PrefTrail includes both quantitative (market efficiency) and qualitative (communication messages) research techniques, in this way reflecting on the market situation and identifying successful marketing strategies.

  Preftrail is the right market / marketing efficiency and consumer’s choice by a rapidly changing market for goods, in pharmaceutical studies (prescription monitoring), media studies and observing. This instrument is the most adaptive testing markets with strong trade marks and loyal users.

  PrefTrail components can be used as an independent instrument or easily can be integrated into any market research (including the periodic OMNIbus or CATIbus researches).

• PrefTrail Pharm
  PrefTrail Pharm – is the survey instrument, designed especially for the pharmaceutical sector and allowing to evaluate pharmaceutical market and the dynamics of marketing, based on the doctor's choice structure.
  

  PrefTrail includes both quantitative (market efficiency) and qualitative (communication messages, the pharmaceutical company representative assessment) and research techniques, thus reflecting on the market situation and identifying successful marketing strategies.

  PrefTrail suits both to survey the right market / marketing efficiency and to examine the doctors choice to prescribe non-and prescription in medicine market.

  PrefTrail components could be used as independent instruments or easily integrated into any market investigation (including the periodic OMNIbus or BGP CATIbus research).

• Net Promoter Score (NPS) – for the consumer / brand research
  To exclude "promoters" and “detractors”. "Promoters" are normally satisfied users, and "detractors" – in contrary- unsatisfied, so the NPT satisfaction index also shows satisfaction level of used production or trade mark . The higher the positive index of the NPT, the greater potential is for the company to grow and develop, because without traditional advertising and marketing measures, it is advertised "from the lips to lips" of the consumer, that undoubtedly have a significant impact on the company's sales and the number of customers.
• Van Westendorp price sensivity test (PSM) - the price sensitivity studies
  This technique allows the capturing of the respondents answers the question of how is the perceived value of the product, and find out how much the respondent personally is willing to pay for the product. This method is based on the assumption that there is certain price range in each product / service group showing how much users are willing to spend for a particular product or service. This price range is limited during the high prices, that users would not pay, and also too low price, which may pose a consumer doubts about the quality.

While working with the client we individually choose a research method in each case, granting the possibility to find the answers to the concerning questions and make the most effective decisions on the basis of reliable research results.

Do you have any questions? Our specialists are ready to help You.
Contact us: +370 5 2691247
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